Under Armour Releases "First of its Kind" 3D Printed Shoe

March 08, 2016

Under Armour Releases "First of its Kind" 3D Printed Shoe

Written by John Kell via fortune.com 

Under Armour is sneaking into the 3D-printed shoes craze with the launch of a very limited-edition performance training shoe that will go on sale later this month.

The Baltimore-based athletic gear maker is the latest to experiment with the innovative manufacturing process that has already lured rivals including New Balance, Nike and Adidas.

This week, Under Armour said the UA Architech features a 3D printed midsole and a 3D upper design that helps provide a precision fit. The training shoe was conceptualized during a two-year research and development process that Under Armour says involved the study of geometric shapes and structures to come up with the midsole design. In 3D printing, computerized machines layer material to create three-dimensional objects.

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