by Victoria Saha February 25, 2016

Jayda Hany took a unique approach with 3D printing. Here is an interview that the Eezitec team conducted with her.

VICTORIA: What inspires you to think outside the box and come up with such intricate footwear designs?

JAYDA: I’m always inspired by a mixture of different fields in general. Architecture and Structural Design have been strongly influencing my work for the past 3 years or so as well as robotics and vehicles of every shape and form.

VICTORIA:Would you have taken a different approach in your designs if 3D printing weren’t available?

JAYDA:Probably not. I would've stuck to the same design concept/approach. However, I think I would’ve simplified my designs drastically if I had done my collection manually. The beauty about 3D printing is that it is a very accurate tool that designers use as a facilitator of the making process, it is not a design concept.

 VICTORIA:What were your thoughts when you were first introduced to 3D printing?

JAYDA:As much as I was quite fascinated by the simple idea of building objects out of nowhere, I was intimidated at first by the complexity of the production process and I knew from the beginning that it will need extensive practice. I have been using differed 3D modelling software's for almost 9 years now because of my architectural background and every time a new software is introduced to the industry  still have to try it out several times till I get used to its features and limitations and work my way around.

VICTORIA:What type of consumer do you target when trying to sell your footwear?

JAYDA: I try to target a variety of consumers from performers to individualists who are open to express themselves through novelty . For the collection “Connector”, it belongs to the limited edition/ made to order section of my brand and I am currently working on a more simplified version that can be mass produced and sold cheaper.

VICTORIA:How long does it take for a design to go from being in your imagination to actually printing it ?

JAYDA:It depends on how complex the design idea is. For instance all the shoes that belong to my collection “Connector” were just material and connection experiments in the beginning then evolved to prototyped mockups, which took place for almost 9-10 months. Afterwards, I finalized my designs on paper and made the necessary amendments then I 3D modelled the shoes. The 3D modelling for each shoe took from 3 to 6 days maximum. Once the 3D model on Rhino is finalized the files are then sent to be 3D printed. The duration of the 3D printing process varies from one 3D Printing company to another. In my case the company that  was working with took no longer than 7 working days maximum.

VICTORIA: How has this made you feel about the everyday technical advances that are arising?

JAYDA:It makes me feel secure as a designer that no matter how crazy my design idea is, I can actually find a way to make it happen through these arising technical advances being 3D technology or even traditional hand making techniques which are still proven to be innovative and useful.

VICTORIA :When you were growing up, how much technology were you surrounded by?

JAYDA: I had an average exposure to technology as all the other children. I enjoyed TV Computers and video games for leisure. It is when i started studying architecture that i became more aware of how useful technology can be especially to creative disciplines being architecture or fashion.

VICTORIA:  Do you come across any challenges when coming across these intricate designs and 3D printing?

JAYDA: Each new design is a new type of challenge to be 3D modelled because it requires a certain way to be done depending on its shape and functionality . I just always keep reminding myself that whenever something goes wrong while I'm 3D modelling something on Rhino , it happened for a reason or a mistake i made using the wrong command. It is always easy to fix and/or amend these mistakes and that is a quality that 3D modelling has.

VICTORIA: Where do you envision 3D printing going in the upcoming years?

JAYDA: I think its an ever growing industry and it will keep introducing more innovative techniques of 3D printing and a much wider variety of 3D printable materials as well. I also think as the time passes it will become cheaper and maybe then we’ll be able to have stronger materials that can be used directly in 3D printing an entire shoe that can be wearable. And possibly then the fashion industry will have a whole new mechanism where consumers could purchase an STL file of a 3D modelled shoe or garment from a brand and then 3D print it at home and wear it… who knows!

Victoria Saha
Victoria Saha


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