Written By Jake Woolf Via GQ
3D printing is all the rage these days. Whether people are talking printing out new plates or whipping up a couple of AK-47s, it's something that's on everyone's mind—including apparel brands like Adidas. Today, the company unveiled Futurecraft 3D, a running-sneaker sole made using 3D printing that promises to be the most comfortable footwear innovation since the invention of rubber. A statement from the label further confirms that the future is now:
"Creating a flexible, fully breathable carbon copy of the athlete's own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings."
That means at some point in the potentially near future, you will be able to walk into an Adidas store and leave with a bespoke running sneaker. That's fantastic.