By TJ McCue Via Harvard Business Review
Surveys indicate that more than 30 percent of the top 300 largest global brands are now using or evaluating 3D printing (often with printing technology in-house) whether for prototyping and other innovation projects or in actual production of what they sell. Over 200 universities and colleges already offer 3D coursework in their curricula – covering aspects of not only 3D printing but also 3D scanning and design. To my mind, there is no question that 3D has reached, as Dartmouth’s Richard D’Aveni argues in a recent HBR article, a tipping point.
Even Terry Wohlers, founder of Wohlers Associates and publisher of the most cited research tracking the rise of 3D technology, is impressed. In a recent email exchange he told me: “We’re seeing a level of investment in 3D printing that we have not seen in the past — not even close.” As much of a champion as Wohlers is for the technology, he marvels at how the pace is picking up: “It’s really very interesting, and to some extent, mind-boggling, especially given that 3D printing has been around for more than 25 years.”